Marketing and Sales > Marketing and Sales Workshops

Building Public Relations-Business Edge

Who Should Attend

The Building Public Relations course is targeted at owners and managers of small and medium sized enterprises (SMEs) as well as marketing managers and marketing staff working in SMEs

Objectives

By the end of the program, Participants will be able to:
• Identify the roles and principles of communication;
• Explain the steps to building a communication strategy;
• Plan the implementation of a communication strategy;
• Describe the way to assess the effectiveness of a communication strategy

Program Profile

Purpose of Communication

• Roles and Objectives of Communication Principles

How to Build a Communication Strategy

• Steps to Building a Communication Strategy
• Identifying the Communication Target
• Establishing the Communication
• Identifying the Communication Mix

How to Implement a Communication Strategy

• Establishing and Allocating a Budget
• Plan for a Comprehensive Communication Program
Evaluating a Communication Program
Assessing the Effectiveness of a Communication Program
Action Plan
 


CERTIFICATION REQUIRES ATTENDING AT LEAST 90% OF THE TOTAL SESSIONS.

Material: Exercise Book (Business Edge)

Duration : 18 hours