Marketing and Sales
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Marketing and Sales Workshops
Building Public Relations-Business Edge
Who Should Attend
The Building Public Relations course is targeted at owners and managers of small and medium sized enterprises (SMEs) as well as marketing managers and marketing staff working in SMEs
Objectives
By the end of the program, Participants will be able to:
• Identify the roles and principles of communication;
• Explain the steps to building a communication strategy;
• Plan the implementation of a communication strategy;
• Describe the way to assess the effectiveness of a communication strategy
Program Profile
Purpose of Communication
• Roles and Objectives of Communication Principles
How to Build a Communication Strategy
• Steps to Building a Communication Strategy
• Identifying the Communication Target
• Establishing the Communication
• Identifying the Communication Mix
How to Implement a Communication Strategy
• Establishing and Allocating a Budget
• Plan for a Comprehensive Communication Program
Evaluating a Communication Program
Assessing the Effectiveness of a Communication Program
Action Plan
CERTIFICATION REQUIRES ATTENDING AT LEAST 90% OF THE TOTAL SESSIONS.
Material:
Exercise Book (Business Edge)
Duration :
18 hours
