Marketing and Sales > Marketing and Sales Workshops

Competitive Strategy-Business Edge

 Who Should Attend:
The Competitive Strategy course is targeted at owners and managers of small and medium sized enterprises (SMEs), as well as marketing managers and marketing staff working in SMEs.

Objectives:
By the end of the program, Participants will be able to:
Explain basic strategies to deal with competition;
List competition strategies in marketing;
Evaluate and select a suitable competition strategy for your business.

Program Profile:
1. The Basic Types of Competition Strategies
Low Cost Strategy
Distinctive Strategy
Focus Strategy
Risks in the Competition Strategy
Action Plan
2. The Competition Strategy in Marketing
Who are you in the Market?
Strategy for a Leading Position
Strategy for a Challenging Position
Strategy for a “Follower”
Strategy of “Dodging”
Defense
Face-to-Face Attack
Side Attack
Guerilla
Action Plan


CERTIFICATION REQUIRES ATTENDING AT LEAST 90% OF THE TOTAL SESSIONS.

Material: Exercise Book (Business Edge)

Duration : 18 hours