Who Should Attend
Marketing staff and executives who want to keep current on marketing strategies and all who want to market their products, services or information through the internet.
Objectives
By the end of the program, Participants will be able to:
• Work in the best job in Egypt.
• Market your products, services and information through the internet.
• Be a successful E-Marketer.
• Get a wide experience regarding; Professional Commercial English E-mails, Commercial & E-marketing different Programs, Computer &Internet Programs, International Commercial websites.
Program Profile
Introduction
• Internet Marketing Overview – What can Internet marketing do for your business?
Search Engine Optimization (SEO)
• Website Health Check
• Keyword research
• Competitor analysis
• On page Optimization | Developing an SEO-Friendly Website
• Off page Optimization | Link Building
• Reports & Evaluation | Discover your website strength, weakness and opportunities points
PPC Adwords
• How can I build effective PPC Adwords campaign?
• How can I buy keywords with lowest price?
• Reports & Tracking
• PPC Adwords campaign Optimization
Social Media
• What is social media?
• How can it help my business?
• FaceBook Marketing
• How can I use Facebook to aid my business?
• Difference between FaceBook Business Pages & Groups.
• Developing a fanpage
• Facebook apps to share content
• How can I monitor the success of FaceBook campaigns?
Youtube Marketing
• How can I use Youtube to aid my business?
• How can I Customize my Youtube channel?
• How can I monitor the success of Youtube campaigns?
Instructional Method
• Seminars
• Lectures
• Open Discussions
• Labs
• Assignments
• Projects
CERTIFICATION REQUIRES ATTENDING AT LEAST 90% OF THE TOTAL SESSIONS.
Material:
E-Marketing Science book
Duration :
30 hours
