Who Should Attend
Marketing managers and directors, product and brand managers and all others involved in market research.
Objectives
By the end of the program, Participants will be able to:
• Gain research techniques that work and know when to use them
• Focus on the products and services that your customers really demand
• Determine current customer behavior and predict future trends
• Identify which market research activities are most conducive to your objectives
• Create a custom market research program for your company
• Avoid common mistakes
• Conduct competitive market research and monitor performance
Program Profile
• Market research in today’s competitive environment
• Conducting internal research vs. outsourcing the market research function
• Pinpointing your information needs
• Sources for primary data: surveys, focus groups, observational research
• Core elements for developing an effective questionnaire
• Analyzing the market research data
• Linking results to product and service strategies