Marketing and Sales
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Marketing and Sales Workshops
Principles of Professional Selling
Who Should Attend
Sales professionals with a minimum of one year of sales experience, veterans who want to refresh their skills and managers who want to learn professional sales training techniques to train salespeople.
Objectives
By the end of the program, Participants will be able to:
• Develop a master plan to manage the sales process
• Win the confidence and trust of prospects by learning as much as possible about their needs
• Successfully sell on a consultative level, using effective interviewing techniques
• Effectively communicate your product/service superiority
• Build long-term sales relationships by offering solutions
• Uncover customer resistance and overcome objections
• Know when—and how—to close the sale
• Productively manage your time and territory
Program Profile
• Planning: using competitive analysis to gain more business
• Matching your sales approach to the personality style of your customer
• Becoming a problem solver: supplier-based selling vs. selling a solution
• Developing new business while maintaining existing account
• Managing key-account and key-prospect relationships
CERTIFICATION REQUIRES ATTENDING AT LEAST 90% OF THE TOTAL SESSIONS.
Material:
English Handouts
Duration :
18 hours
