Marketing and Sales > Marketing and Sales Workshops

Product Strategy-Business Edge

Who Should Attend

The Product Planning course is targeted at owners and managers of small and medium sized enterprises (SMEs) as well as marketing managers and marketing staff working in SMEs

Objectives

By the end of the program, Participants will be able to:
• Analyze and decide whether or not to develop a new product;
• Describe the levels of product development; Select the level of product development to suit specific circumstances;
• Conduct new product development and new packaging development.

Program Profile

When is New Product Development Needed

• Definition of a Product
• Basis for Developing New Products

How to Develop a New Product

• Levels of New Product Development

Steps of New Product Development

• Develop New Ideas
• Packaging Design

 


CERTIFICATION REQUIRES ATTENDING AT LEAST 90% OF THE TOTAL SESSIONS.

Material: Exercise Book (Business Edge)

Duration : 18 hours