Who Should Attend
The Promotion and Advertising course is targeted at owners and managers of small and medium sized enterprises (SMEs) as well as marketing managers and marketing staff working in SMEs.
Objectives
By the end of the program, Participants will be able to:
• Identify the roles and principles of communication;
• Explain the steps to building a communication strategy;
• Plan the implementation of a communication strategy;
• Describe the way to assess the effectiveness of a communication strategy.
Program Profile
Purpose of Communication
• Roles and Objectives of Communication
• Principles
How to Build a Communication Strategy
• Steps to Building a Communication Strategy
• Identifying the Communication Target
• Establishing the Communication Objective
• Identifying the Communication Mix
How to Implement Communication Strategy
• Establishing and Allocating a Budget
• Plan for a Comprehensive
• Communication Program
Evaluating a Communication Program
• Assessing the Effectiveness of a Communication Program
• Action Plan
CERTIFICATION REQUIRES ATTENDING AT LEAST 90% OF THE TOTAL SESSIONS.
Material:
Exercise Book (Business Edge)
Duration :
18 hours
