Marketing and Sales
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Marketing and Sales Workshops
Selling Your Competitive Advantage
Who Should Attend
Sales professionals, including account managers, sales managers, sales executives and sales representatives
Objectives
By the end of the program, Participants will be able to:
• Get in the door more often, get more referrals and increase your sales “hit” ratio
• Maximize your sales potential with fine-tuned, competitive advantage sales pitches
• Create greater impact by ridding your sales message of clichés, hype and meaningless phrases.
• Minimize price as a buyer issue.
• Learn to distinguish between strengths and competitive advantages
• Ensure greater customer satisfaction.
Program Profile
• What is a competitive advantage and why is it important?
• Removing risk from the buying decision
• Uncovering your competitive advantages and using metrics to prove them
• Recognizing and remedying major “dangerous disparities”
• Identifying your customer’s buying criteria and aligning your deliverables with their requirements
• Communicating your competitive advantages
CERTIFICATION REQUIRES ATTENDING AT LEAST 90% OF THE TOTAL SESSIONS.
Material:
English Handouts
Duration :
18 hours
