Who Should Attend
Marketing professionals, marketing managers, marketing assistants and sales personnel who are involved in marketing activities
Objectives
By the end of the program, Participants will be able to:
• Define the concept and scope of strategic marketing.
• Understand the process of strategic planning.
• Apply the techniques used in preparing the strategic marketing plan.
• Develop the components of strategic marketing planning.
Program Profile
The Marketing Concept
• Scope and Functions
The Marketing Mission
The Business Situation Analysis
• SWOT Analysis
• Competitive Analysis
• Environmental Analysis
Strategic Marketing Goals
• Long Term Goals
• Short Term Goals
Considering Different Strategic Alternatives
• Analyzing Different Marketing Strategies
• Selecting the Best Strategy
Developing the Marketing Action Plan
• Objectives Setting Plan
• Scheduling Activities
• Allocation of Human and Financial Resources
The Actual Writing of the Marketing Plan
• Implementing the Marketing Plan
• Developing Standards and KPIs
• Control Mechanisms